Facebook is turning out to be the new age marketing tool for many small and big companies. If you want to be a part of the Facebook revolution and grow your own fan page the right way then you need to start now. The following article will take a look at a few simple tips you can apply to promote your fan page and bring in a good flow of new fans to your fan page.
1) One of the most effective way to convert your Facebook fan page visitors into fans is to create an attractive landing page on it and have them land there. You are able to determine where on Facebook your visitors will land, depending on how you set it up. You don’t want people landing on your wall, as this doesn’t inform them about what your page is really about. You should, rather, have a fan page that’s relevant to your theme and tells people the advantages of signing up. Big companies and celebrities who have fan pages are all using this tactic.
2) As with any other landing page, you must have a call to action on your Facebook landing page. While most people know how to click the “like” button to sign up for your page, many people won’t bother to do something unless they’re specifically told. Yes, it’s better to spell everything out, from all the features of your page to how they can join it. This is a simple thing that every marketer knows and it’s powerful. This is one of those seemingly small actions that can make a big difference.
3) Finally, there’s one way to get lots of Facebook traffic that works if you’re willing to spend a few dollars. Use Facebook social ads to drive traffic to your fan page! These pay per click ads that are everyone on Facebook can be effective to get you more fans. Luckily, you can get clicks very inexpensively, so you can get by with a small budget. You also have the advantage of sending people from one place on Facebook to another, so you know they’re fond of the site. If you can get many targeted fans for a few dollars, this would be a worthwhile investment in your business. As with any form of paid advertising, do your research and don’t overspend on your ads. If you’ve ever used Google AdWords, you’ll be happy to know that Facebook ads are a lot simpler, so it’s no problem to set them up. You should start off with a budget you can afford, and try out various ads, watch how they perform, and keep using the one that gets you the most conversions. Overall, Facebook social ads are perfect to gain exposure for your fan page if you have got the investment to make.
We’ve taken a look at some effective ways to get more publicity for your fan page and more fans signing up. At some point, your page can gain a momentum of its own and go viral on Facebook. Facebook members love to hit the “share” button when they like something, so you want to get them to do this with your fan page. So pay attention to what you post on your fan page and make sure its helpful to people, as this will enable your page to get more popular. Don’t expect to have a huge number of fans overnight, but if you work at it, one day you’ll find that your page has lots of targeted fans you can reach with the push of a button.