How To Build Social Proof Using Testimonials

28 May 2013

Increasing the trustworthiness of your business is really necessary if you want to see long term results.

No one will ever do business with you if they can’t trust you to some degree, and one proven method is – as you know, through the presence of testimonials. If you have no sales, then you need to find a way to make some; if you have some sales, then there are some approaches you can take to get testimonials. This article deals with three great methods for gaining testimonials from your existing customers. For instance, if you want to move from local mobile monopoly niche to a new niche, you’ll have to keep yourself updated.

If you have only one product, then that’s fine; but if you have multiple offers then always make sure your testimonials only talk about the product, or service, that was bought by that person. If your site offers multiple products and services having different target audiences, you’ll need to arrange your testimonials accordingly. This situation applies to a broader market with multiple offerings. There are times in certain niches where you’ll be able to promote many different kinds of products, and then you can also offer services, as well. So you will need to spread your testimonials out so they are not seen on all pages because it will tend to dilute their effectiveness. You’ll reduce confusion and any unusual feelings if you merely tell the truth about who bought what and here’s their testimonial. Remember that testimonials are more effective along with a picture. A picture helps the visitor to relax a bit more and believe the testimonial is genuine. What we’re telling you about this has been proven in numerous marketing studies. It’s natural for some people to feel uncomfortable about providing a pic, and you have to respect their wishes. For example, if your aim is to go for the local mobile monopoly niche, you can very well be successful in making it big with it once you set up a strong foundation.

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