Blogs are still important tools for brands because they allow marketers to maintain full control of their content, and the analysis they can run on that content. I recently came across a post from Mattshowing that this year we’ve seen the first decline in seven years of corporate blogging at Fortune 500 companies. Despite the drop, the article tonality overall was refreshingly positive on blogging and shared that 80 percent of those brands publishing to their own platforms were active (in addition to increased sharing in brand activities on corporate-owned social channels such as Twitter). Read more at Why Blogging Still Matters: Data, Distribution, and Ownership of Content
Facebook(0)
Google + ()
Disqus(0)